Right-brain creative. Left-brain results.

Credit unions, CUSOs and the financial industry are kind of our thing.

Formerly Beyond Marketing, LLC



Our right brain. It’s intuitive, thoughtful and subjective. It gives us the ability to transcend the traditional. It’s the artist, the athlete and the craftsman in all of us.



We discern problems and devise brilliant solutions. We flex both hemispheres of our brain so that we can connect the dots — even when they’re squares.



Our left brain. It’s analytical, objective and logical. It’s the number crunchers, the scientist, the mathematician. It’s the reason why CEOs love us.


Do you want to create ripples or make waves? At BYM, we’re more than just products and services. We can create anything we can conceive. We are solutions.

Digital Marketing


Your website is your #1 sales tool and promotes you 24/7. No employee will do that.


Over 81% of all Americans go online to research their next big purchase. If you don’t have an online presence, you’re missing out on crucial consumer interaction.


A website without SEO is like your location being on a map, with no directions of how to get there.

Direct Marketing

Target Market Research

In order to realize your full potential, it’s necessary to analyze existing memberbase, SEG employee lists and community demographics. In doing so, audience segments can be identified and you can then approach them with the appropriate product offerings.


It’s hard to identify which marketing initiatives are working and which aren’t. That’s why we’ve created Trackify. Watch the Trackify demo video.


We’re all about high ROI. Each creative initiative we develop will have a projected return on the front end as well as an actual findings report with insight and recommendations.




Is your brand facing an identity crisis? Rebranding is more than just a new name and logo. It’s an essence that permeates from the inside out.

Merger Communications

Effective communication to all of your constituencies is essential for successful mergers.


Improve your company’s branding with social interaction. Whether you’re brand spankin’ new to social media or you’ve got that tweeting thing down, your target demographic is all online.

Like us on Facebook, follow us on Twitter and connect with us on Linkedin. And don’t forget to check out our blog.


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New From Our Blog

It seems like everyone and their mother has a blog these days.

Yes, we’ve jumped on that bandwagon with a burning mission to provide content that is interesting and useful but also inspires those in the credit union industry. Check it out.

4 Ways Your Credit Union Can Give Thanks This Holiday Season

The holiday season is the perfect time for your credit union to show thanks to its members. If you’re stuck trying to think of fun, innovative ways to show your appreciation, we’ve got some A++ ideas right here: 1. Show Thanks on Social Media There’s more to saying thanks on social media than simply telling someone “thank you.” Be daring. Show some initiative. One way you can take it a step further is by offering exclusives. Is it a dreary Monday? Post a re-loadable Starbucks gift card on your Facebook page and express your appreciation to your followers by saying that coffee is on your CU this morning. Simple gestures can mean the most. 2. Members Day Despite the chilly weather, you can still host a fun member appreciation day at your branch – even if it has to be inside. Expressing gratitude online is great, but showing that appreciation in person is more, well, personable. This event could be a members only V.I.P. affair or a come-and-go holiday party. The choice is yours! If your members know that you’re willing to put in the time and effort to make them feel valuable, they’ll value you, too. 3. Holiday Food Drive Have you heard that some of your members and their families are a little down on their luck this holiday season? Your CU can help! Host a holiday food drive in the community, and you can gift the food you receive to members in need. By showing that you care for your members as people and not only as customers, you are humanizing your CU and proving how much you care. 4. Call Your Members...

Is TV advertising the best option for your credit union?

Next week, millions of Americans will be watching the Macy’s parade and plenty of football as part of their Thanksgiving festivities. While watching their televisions, Americans will come face to face with dozens of commercials for businesses, services and products. Some of these commercials will stick. Some will not. TV is one of the most powerful forms of advertising. But with the rise of new media, is it the best option for your credit union? A recent study by Ball State University about media consumption habits of the average American found that, despite the increased popularity of online streaming over the past few years, television remains the dominant medium in most households in the United States. The average person spends over 4.5 hours a day watching their TV screen, which makes it one of the most common leisure activities. Let’s weigh some pros and cons before you decide whether your credit union should embark upon TV advertising. PRO: Captive audience Television is a visual medium that can tell your brand’s story in an impactful way that other forms of advertising can’t. Take advantage of all that time people are watching TV by captivating them with a strong message they’ll long remember. CON: Lower effectiveness rating Though people are still watching lots of TV, there is more competition for viewers than ever. According to a study by McKinsey & Co, as of 2010, the effectiveness of cable television advertising is 1/3 of what it was in 1990. Consumers now have the option to watch their favorite shows via streaming services like Netflix and Hulu, where advertisements are either minimal or obsolete. PRO: Targeted population...

The Secret Meaning Behind Your Favorite Brands’ Colors

Believe it or not, but color plays a very important role in how your brand can be perceived by the public. This visually obvious and subtle application has major impacts on the reflection and recognition of your brand. Color can attract attention, change mood and create a lasting recognition in consumers’ minds. For example, when you think of red, you think of Target. Yellow is associated with McDonald’s. Blue is for BYM Agency. OK, maybe that last one is just us, but still, you get the idea. When looking at color options for your brand, it’s important to understand why color matters. A study of the world’s top 100 brands, as determined by brand value, analyzed each brand’s logo and discovered that 33% of those companies use blue, 29% use red, 28% use black or gray, and 13% use yellow. Why those colors? What are they saying about the brand each logo is associated with? Let’s analyze it. Red creates a passionate and intuitive response. It’s a color that actually increases your heart rate, causes you to breathe heavier and activates the pituitary gland. When you look at red, you might be feeling these emotions: aggression, energy, provocativeness, passion and power. Orange combines the brightness and cheer of yellow with the energy and boldness of red to create a color that is full of life and excitement. Here are some words to associate with orange: vitality, fun, playfulness, exuberance and youthfulness. Yellow communicates hope and optimism. This color’s brightness is very useful in catching the consumer’s eye and creating a memorable logo. When you think about yellow, think about...