Right-brain creative. Left-brain results.

Credit unions, CUSOs and the financial industry are kind of our thing.

Formerly Beyond Marketing, LLC



Our right brain. It’s intuitive, thoughtful and subjective. It gives us the ability to transcend the traditional. It’s the artist, the athlete and the craftsman in all of us.



We discern problems and devise brilliant solutions. We flex both hemispheres of our brain so that we can connect the dots — even when they’re squares.



Our left brain. It’s analytical, objective and logical. It’s the number crunchers, the scientist, the mathematician. It’s the reason why CEOs love us.


Do you want to create ripples or make waves? At BYM, we’re more than just products and services. We can create anything we can conceive. We are solutions.

Digital Marketing


Your website is your #1 sales tool and promotes you 24/7. No employee will do that.


Over 81% of all Americans go online to research their next big purchase. If you don’t have an online presence, you’re missing out on crucial consumer interaction.


A website without SEO is like your location being on a map, with no directions of how to get there.

Direct Marketing

Target Market Research

In order to realize your full potential, it’s necessary to analyze existing memberbase, SEG employee lists and community demographics. In doing so, audience segments can be identified and you can then approach them with the appropriate product offerings.


It’s hard to identify which marketing initiatives are working and which aren’t. That’s why we’ve created Trackify. Watch the Trackify demo video.


We’re all about high ROI. Each creative initiative we develop will have a projected return on the front end as well as an actual findings report with insight and recommendations.




Is your brand facing an identity crisis? Rebranding is more than just a new name and logo. It’s an essence that permeates from the inside out.

Merger Communications

Effective communication to all of your constituencies is essential for successful mergers.


Improve your company’s branding with social interaction. Whether you’re brand spankin’ new to social media or you’ve got that tweeting thing down, your target demographic is all online.

Like us on Facebook, follow us on Twitter and connect with us on Linkedin. And don’t forget to check out our blog.


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New From Our Blog

It seems like everyone and their mother has a blog these days.

Yes, we’ve jumped on that bandwagon with a burning mission to provide content that is interesting and useful but also inspires those in the credit union industry. Check it out.

5 Breakthrough Ways to Easily Connect with Millennials

Millennials are expected to overtake baby boomers in 2015 as the largest generation in the U.S., and with this in mind, it’s no wonder credit unions are eager to figure out how to improve tactics to fit in with millennial behavior. But how do you go about connecting millennials with your credit union? The answer is in the question itself. You have to connect with them. There may be a gap between credit unions and millennials, but we have some expert tips on how to bridge it. Here are five ways to connect with this essential demographic:   1. Go heavy on video content We spoke to Jonathan, age 22, about how he likes to learn. He said that he is a visual person and loves to watch videos. This is a millennial norm. Maker Studios is the largest distributor of short-form video content in the world. They receive 11 billion monthly views, with 60 percent of their viewers between ages 13 and 34. Millennials are watching videos, and they’re watching lots of them.   2. Provide information in a way that’s attractive and easy to digest In addition to speaking with Jonathan, we talked to Jill, age 21. Jill said she loves to learn by reading online. Millennials like to read, but they read differently. This is the generation that tends to skip meals and instead snack throughout the day. They digest online content the same way — by not giving too much energy to one particular piece. As consumers of digestible content, millennials are used to short videos or 140-characters in a tweet. If your credit union can provide quick,...

Expert insight on the negative consequences of going viral

Most marketers would do just about anything to learn the secret for making content go viral. Numerous articles, books and studies have been published in hopes of teaching the world how to create something that travels like wildfire once it’s online. In all honesty, nobody actually knows the so-called “secret formula.” Sure, there are generic guidelines, but many things end up going viral by chance. You never know. That’s the beauty (and risk) of online marketing. Going viral may seem glamorous, but there are both pros and cons to it. Let’s break it down and see if going viral is really worth it after all.   PRO: High traffic and increased reach When something goes viral, it’s being exposed to hundreds, thousands or even millions of people. This increase in reach can boost brand recognition and familiarity. It’s possible that some of these people are learning about your business for the very first time. That’s great! This viral post could be the beginning of something valuable between you and a new potential member.   CON: You can’t please everyone Even though you are receiving high traffic, numerous views and tons of hits, people are still entitled to their opinions. It can often be difficult to read the backlash from a viral post, which can result in rash decision-making, overreactions and going against your brand principles.   PRO: Inspiration for the future Maybe this is the first time your company has posted a video online, and now it’s going viral. That’s amazing! Having been through this process once, you may feel comfortable giving it another try. Perhaps this was your business’s first blog post, and now you’re on...