From the number of users to engagements statistics, discovering just how impactful social media has become can be overwhelming. If your credit union still isn’t quite sure why you should put money behind your social media, we’ve compiled a list of the social media stats that will motivate you to become more social.


Usage Statistics

  1. Ninety-five percent of online adults aged 18 to 34 are most likely to follow a brand on social media. Think about your existing audience and who else you would like to reach. Figure out what social networks those people are most likely to use and create social profiles on those networks. (Source)
  2. Seventy-one percent of consumers who have had a good social media service experience with a brand are more likely to recommend the brand to others. Social media is an effective customer service tool and can be used to increase brand awareness to win over potential new members. (Source)
  3. There are 1.65 billion active mobile social accounts globally with 1 million new active mobile social users added every day. There’s no question about it. Your social media campaigns should be optimized for mobile because that’s how a majority of users will view your content. (Source)
  4. Ninety-six percent of the people that discuss brands online do not follow those brands’ owned profiles. Chances are, users could be talking about your credit union on social and you’re missing it because you’re not going beyond your own channels. Monitor unbranded conversations to gain valuable insights from users. (Source)
  5. Visual content is more than 40 times more likely to be shared on social media than other types of content. Social media is a visual platform, which means it’s important to create visually-appealing content in addition to innovative and interesting copy. (Source)


Facebook Statistics

  1. In 2015, Facebook influenced 52 percent of consumers’ online and offline purchases, up from 36 percent in 2014. This proves how important it is for your credit union to manage your social channels because they will have a direct impact on consumer behavior. (Source)
  2. The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include between 12:00 and 4:00 p.m. on Thursdays and Fridays in your time zone. If you’re looking to increase impressions, the time of day you post your content makes a big difference. (Source)
  3. Videos secure the most reach at 12.17 percent of Facebook’s total audience, followed by photos (11.53 percent), links (9.32 percent) and status updates (5.09 percent). Sharing a variety of content not only presents your consumers with different visuals but also can affect your overall engagement. (Source)
  4. The ideal length of a status update is 40 characters. Short, sweet and to the point statuses prove to be most effective. (Source)
  5. Facebook posts with images see 2.3 times more engagement than those without images. Try to include some kind of image or visual focal point with everything you post. (Source)


Twitter Statistics

  1. Link clicks account for 92 percent of all user interaction with tweets. Links still need to fit within the 140 character limit, so find a way to use short links. (Source)
  2. Seventy-eight percent of people who complain to a brand on Twitter expect a response within an hour. Social media never turns off, so be sure to monitor your Twitter replies 24/7. (Source)
  3. Tweets with images receive 18 percent more click-throughs, 89 percent more Likes and 150 percent more retweets. Simple text tweets can be lost in the shuffle of users’ timelines, so do your best to stand out by using a strong visual. (Source)
  4. The ideal tweet length is 100 characters of the allowed 140. The appeal of Twitter is that updates are short, and keeping your credit union’s tweets to around the 100 character mark is the sweet spot. (Source)
  5. The click-through rate of links is highest on Wednesdays. Hump day is ideal for sharing links if you want people to click them. (Source)


Instagram Statistics

  1. Ninety percent of Instagram users are younger than 35. Instagram is the go-to marketing channel for targeting millennials. (Source)
  2. Products were the top content types for the top 200 global brands in terms of engagement – at 60 percent in 2015 beating lifestyle category by over 20 percent. This is encouraging because it means that people who follow your credit union on Instagram are aware and will accept the fact that they will be exposed to products. (Source)
  3. Posts tagged with another user or location have significantly higher engagement rates. This may be a small detail, but don’t forget to include these additional pieces of information if possible. (Source)
  4. Photos showing faces get 38 percent more Likes than photos not showing faces. People react to people, and this statistic proves it. (Source)
  5. Photos see more engagement than videos on Instagram. Even though Instagram recently allowed longer videos, photos remain as users’ favorite. (Source)


Pinterest Statistics

  1. Product Pins with prices/rates receive 36 percent more likes and repins than those without. Don’t be afraid to highlight some of your credit union’s products or services. (Source)
  2. A call-to-action Pin description can increase engagement by 80 percent. A simple call-to-action line at the bottom of the Pin’s copy can lead to more engagement. (Source)
  3. Eighty-three percent of users would rather follow a brand than a celebrity. Pinterest is for the DIY-er in you, so cater to that market. (Source)
  4. The best times to post on Pinterest are 2 p.m. to 4 p.m. as well as 8 p.m. to 1 p.m. in your time zone, and Saturday is the best day. Posting on Pinterest at opportune times is critical so that people don’t miss your posts. (Source)
  5. Users or brands who Pin 15 to 30 times a day receive the best results. Unlike other social networks, posting multiple times per day on Pinterest is encouraged. (Source)



Social media doesn’t have to be intimidating. All social networks are helpful tools that can connect your credit union to its members as well as potential members. With these statistics in mind, your credit union is ready to tackle social media head on and see some real success.