There’s No Place Like Home

The landscape of Sumter, S.C. is green and bright, home to over 40,000 residents and home to SAFE Federal Credit Union. Since 1955, SAFE FCU has worked hard to do what’s best for this community they care about so deeply. So, when they came to us in need of some television commercials to help spread the message about how committed they are to the communities they serve, we jumped at the chance to help tell their story.

Members

Branches

Assets ($billions)

The Strategy

SAFE wanted to let people know how deeply they care about their members and their community through brand awareness. We helped them spread the message by creating a series of television and radio commercials that didn’t talk about what SAFE does. Instead, they focused primarily on why they do what they do and how they do it. Specific points included life’s biggest moments, community service initiatives and their long-standing history in Sumter.

Video

The Results

SAFE was beyond thrilled with the television commercials and radio spots. They even aired one of them as a local insertion during one of television’s most watched nights of the year – the Super Bowl. Sometimes, a word of gratitude is the biggest reward. We feel like that’s a pretty big win.

Behind The Scenes

Go behind the scenes with our Safe Spring Auto Commercial. We employed some SFX wizardry to send our main character down the road of life, without leaving the studio. The video shows several key scenes from raw green screen to final grading.