myCUmortgage wanted their media strategy to be based on performance rather than just doing what they’ve always done. Only problem? They didn’t know how to do it. So we helped them get back on track.
Partner Total Assets ($Billions)
Understanding their vision, we recommended tracking each initiative and monitoring the performance of each. We quickly learned which media placements were working and which were not.
This sparkling new info helped myCUmortgage make data-driven decisions about where to spend their marketing efforts. Even better, it helped optimize their marketing dollars by spending them only on what works.
What worked? In their market, it was all about online content. We hit the lead-generating jackpot whenever myCUmortgage’s brand was integrated with editorial content.
myCUmortgage was able to take a giant leap towards being an industry leader that produces engaging and branded content.