Strategy

Fairfield knew that being involved in their Pine Bluff, Arkansas community would only go so far. They needed an effective marketing strategy to maximize their loan portfolio.

That’s where we came in. Using a mix of hard data and strong creative, we helped develop compelling campaigns and promotions that were tailored to Fairfield’s target demographic.

How well has it gone? Let’s just say their call representatives haven’t had to worry about downtime. Not that they’re complaining.

Assets ($millions)

Members

Branches

Promotions

Fairfield was losing loan volume because people were signing up for auto loans directly at the car dealerships. So we created a campaign with cash-back incentives to sign up in-branch, tipping the scale in their favor.

Regulations

Fairfield is a small credit union, so we make certain that their marketing assets are always within compliance regulations.

Social

We helped Fairfield tap into resources and channels that they never had before. Through social media, we found that they had an eager audience just waiting for them to acknowledge.

Email

Once Fairfield had traditional marketing down, they also wanted to incorporate emails into their campaigns. Only one problem: they had no addresses to send those emails to. So we developed a highly effective promotional campaign that quickly generated a targeted email list. Today their emails have a 50% open rate.