Our Agency

About Us

BYM Agency, formally known as Beyond Marketing, is the nation’s first full-service marketing CUSO.  We’re from credit unions, so understanding your world and unique environment is in our DNA.

National in scope, we identify trends and share success as part of our cooperative business model.  We believe in authenticity and engagement, and our team has an unstoppable drive to develop memorable creative with measurable results. We challenge the status quo and push for more from ourselves and from our clients. We bring innovative marketing ideas to the credit union industry and aim to create solutions that work each and every time.

 

 

Larry Hayes

CEO

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Bio

Kat Anstine

COO

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Bio

Kyle Eason

Vice President and Managing Director

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Libby Kleve

Creative Director

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Larry Hayes

CEO

Focused on numbers … rather be golfing

 

Kat Anstine

COO

Believes that everything requires a working structure; gets lost in abstract art.

 

 

Kyle Eason

Vice President and Managing Director

Helps others find their authentic story; never stops exploring.

 

Libby Kleve

Creative Director

Good with words … Shreds musical instruments.

Caroline Engle

Manager of Client Services

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Steve Smith

Art Director

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Kyle Tucker

Business Development Account Executive

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Todd Scroggins

Project Specialist

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Caroline Engle

Manager of Client Services

Thrives in a cohesive team environment; obsessed with MMA fighting.

 

Steve Smith

Art Director

Hobbies include surfing and fly fishing; consciously chose to live in KC.

 

Kyle Tucker

Business Development Account Executive

Spends as much time on the phone as he did on the tennis court.

 

Todd Scroggins

Project Specialist

Perfectionist who pays attention to every detail; Can’t remember what he had for breakfast.

Tony Schappaugh

UX Designer & Web Developer

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Jennifer Walk

Content Specialist

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Curtis Hays

Chief Strategy Officer

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Mike Gleason

CFO

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Bio

 

Tony Schappaugh

UX Designer & Web Developer

Earned a BFA at UNL; spends his days with PHP and HTML.

 

Jennifer Walk

Content Specialist

Writes and weaves words for wonderful works of wonder; alliteration admirer.

 

Curtis Hays

Chief Strategy Officer

Cogito, ergo sum … and please pass the Dim Sum.

 

Mike Gleason

CFO

Behind the scenes in the board room, “baller” on the basketball court.

Bill McFarlane

Accountant

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Heather Murphy

Executive Assistant to the CEO

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Bio

 

Heather Murphy

Executive Assistant to the CEO

Can organize an office and create an awesome blanket fort.

 

Bill McFarlane

Accountant

Juggles accounts and invoices … would rather be bicycling.

Awards

We don’t set out to stack our shelves with shiny awards, but we gotta admit – they look pretty darn good. We love what we do, and we love when clients love what we do, too, but winning awards is simply the icing on top of the icing on the cake. With our team’s 200+ combined years of credit union marketing experience, we cannot wait to see what the future will bring.

CUNA Diamond Awards

CUNA Diamond Awards

The Diamond Awards are the most prestigious annual credit union industry competition and recognize outstanding creative.

Best – Brand/Corporate Identity
Best – Brand Awareness
Best – Cutting Edge
Best – Video
Brand Awareness
Website
Social Media
Video
Complete Campaign
Logos

MAC Awards

MAC Awards

The MAC Awards are presented by the Marketing Association of Credit Unions and have been honoring and recognizing outstanding credit union marketing achievements since 1986.

Two Macquee nominations
Gold — Social Media
Gold — Broadcast & Video (2)
Gold – Image Enhancement
Gold – Microsite
Gold – Logos
Silver — Website
Bronze – Comprehensive Campaign
Bronze – Social Media

CUNA Diamond Awards

CUES GMA

The CUES Golden Mirror Awards recognize marketing brilliance and honor the credit union industry’s most successful marketing campaigns.

Marketer of the Year
Brand of the Year
1st Place — Radio
1st Place — Rebranding/Brand Building
1st Place — Public/Community Relations
1st Place — Social Media
1st Place – Digital Marketing