Larry D. Hayes
Chief Executive Officer
Credit Union Marketing Experience: 31 years
Total Marketing Experience: 31 years
Larry brings more than 30 years’ experience in credit union marketing to BYM Agency as well as over 20 years of experience in strategic planning, mentoring and building businesses. He first started in international market research and was then recruited to work at HUD Federal Credit Union in Washington D.C. His newfound passion for credit unions led him to explore other endeavors in the industry all over the country. Larry has worked as a chief marketing officer, business development executive, freelance consultant and VP of marketing and business development. In 2012, he was recruited to be CEO of BYM Agency, the nation’s first full-service marketing CUSO.