Chief Strategy Officer
Total Marketing Experience: 19 years
Curtis is a vital part of the BYM Agency strategy and research process. Prior to his time at BYM, he worked in public relations for a private hospital in Colorado Springs where he developed an in-house physician referral program to bring more patients to the hospital. From there, Mr. Hays began working at Western Auto in KC during which he was part of the internal marketing team that managed the company’s transition into the retail space. Within 18 months, that brand returned to profitability. Mr. Hays then worked as the marketing manager at CommunityAmerica Credit Union and fell in love with the CU philosophy, which is what eventually led him to wanting to work at a CUSO. Mr. Hays and his wife have been married for 28 years and have two daughters.