Kansas City (June 16, 2017) – BYM Agency, the nation’s first full-service marketing CUSO (Credit Union Service Organization), is excited to announce the addition of two new team members: Kyle Eason and Libby Kleve. Eason and Kleve bring a combined 31 years of marketing experience to the BYM team.
As Vice President and Managing Director, Eason oversees creative, account services and marketing. He thrives on making strategic decisions that empower people and organizations to reach their full potential. Some of Eason’s past marketing clients include The Discovery Channel, Pepsi, The Trade Desk, Denver Mayor Michael Hancock and the Travel Channel.
“The BYM Agency team is full of marketing innovators and experts, and I’m honored to be a part of it,” says Eason. “My goal is to create captivating brands and to produce content for those brands that moves the needle. BYM shares that mission, which makes us the perfect match.”
As BYM Agency’s new Creative Director, Kleve leads all creative strategy and development while ensuring BYM’s standards of creative excellence. Her career in digital, print and video media spans 18 years and has included helping to launch national television networks ION Television and Fusion (a Univision/ABC joint partnership). It also includes leading strategic brand campaign development for consumer, nonprofit and government clients, including The Salvation Army, the U.S. Army, Procter & Gamble and numerous financial services clients. Her passion is innovation in digital media.
“There are so many ways to reach people on a very individual level, especially in credit union marketing,” she said. “Establishing which channels to use and creating demographically targeted messaging is what drives me, and I am inspired by the fact that the team at BYM Agency embraces it as much as I do.”
“We’re thrilled to welcome both Kyle and Libby to our team. They bring fantastic insight, experience and a shared passion for innovation in credit union marketing,” said BYM Agency Chief Operating Officer Kat Anstine. “We can’t wait for what is to come.”
About BYM Agency
BYM Agency, formerly known as Beyond Marketing, is the nation’s first full-service marketing CUSO. National in scope, we identify trends and share success as part of our cooperative business model. We believe in authenticity and engagement. Our team has an unstoppable drive to develop memorable creative with measurable results. For more information, visit www.bymagency.com or @BYMAgency on Twitter.