Reviving a Bland Brand

Reviving a Bland Brand

Commercials can be fast-forwarded through, telemarketing calls get blocked, most people don’t even read newspapers anymore, direct mail gets tossed in the trash before it’s even opened, and emails are stopped by spam filters. So what cuts through all of that? Your...
iPhone 6 New Features

iPhone 6 New Features

The internet is buzzing about the release of the iPhone 6. The same buzz that starts whenever Apple drops hints at a new iPhone. It’s thought that the new phone will be released in the Fall of this year(2014). And we’ve sifted through the buzz to collect...
Value vs. Worth

Value vs. Worth

“Nowadays people know the price of everything and the value of nothing.”- Oscar Wilde   As an advertiser, we can’t change the cost of something, or it’s worth. To some degree it is intrinsic and set by someone else. The worth is an expected selling...
The “Why!”

The “Why!”

An initiative without a why is simply a goal. The ‘why’ is everything. That’s why Simon Sinek suggests we start with why. And why it helps us understand everything that companies do. It’s the thing that gives projects passion, and direction....